.ebookFormInput::-webkit-input-placeholder {
color:#454545;
}

.ebookFormInput:-moz-placeholder { /* Firefox 18- */
color: #454545;  
}

.ebookFormInput::-moz-placeholder {  /* Firefox 19+ */
color: #454545;  
}

.ebookFormInput:-ms-input-placeholder {
color: #454545;  
}